About Our Team
At Staircase, we approach all work as an engineering problem where the output of our work can be productized. This means that we view all work as ultimately a software product and all team members therefore as Engineers at Staircase. We have streamlined our organization into three key roles; planner, builder and measurer roles. The Product Engineer plans the product roadmap, vision, strategy, and execution to achieve product goals. The Software Engineer builds the software product itself. The Business Engineer measures inputs, outputs, efficiency, and trajectory to achieve product and organizational goals. We have a very flat organizational structure and believe standardization and simplification across these key roles allows our team members to have the most autonomy and to make the biggest impact at Staircase as you grow with us.
About The Role
We are looking for an experienced Product Marketing leader to define and execute the UI/UX for the Staircase API platform. This is a uniquely challenging role as we are building a multi-sided marketplace within an industry itself that has dozens of stakeholders. You’ll help us communicate our value proposition and onboarding journey effectively to the traditional mortgage market, and lead our efforts to cultivate and grow the developer ecosystem who will build the next generation of mortgage- and real estate-related products using Staircase API infrastructure. This is a Director level position, and you’ll play a crucial role as we develop a world-class product ecosystem.
Key Responsibilities
Oversee the strategy, performance, and execution of our product & content marketing efforts
Outline Staircase’s product positioning, value proposition and customer-oriented benefits, ensuring it connects to our - brand and is consistent across platforms
Produce best-in-class assets for a variety of platforms including web and mobile landing pages, product pages, customer/partner pitch decks, case studies, and more
Create and simplify our messaging of our core products, while also automating and visualizing the Staircase storefront
Design best in class demo-product applets to demonstrate our platform’s capabilities
Develop and direct advertising campaigns, including online media, conferences, and other forums
Participate in developing pricing strategies for products or services marketed to target customers
Establish key metrics and consistently track marketing performance
Conduct market research and stay up-to-date on the competitive landscape
Hire and lead a team of product marketing and marketing professionals
Key Competencies
Customer-oriented way of thinking and operating
Entrepreneurial self-starter with an ability to thrive in a fast paced environment
Strong growth mindset with a motivation to learn
Creative problem solving skills with an ability to identify, analyze, and solve problems
Strong analytical skills with a proven track record of making business decisions using relevant data and insights
Process-oriented mindset with strong attention to detail
Ability to manage change and ambiguity with an action-oriented approach
Key Qualifications
10+ years of experience in product marketing or related, including extensive experience in SaaS/B2B environments
Expertise in web marketing & user experience, with a strong understanding of end-user personas and ability to envision interactions
Deep understanding of best-in-class product documentation, styling, information hierarchy, and consumer sensibilities around applets
Proven ability to use data for storytelling, decision making and experimentation
Preferred Qualifications
Bachelor’s degree in Marketing, Business or related
Experience working with Asana or other project management/agile technologies
Prior experience marketing API products
At Staircase, we are solving a diverse set of problems and we know that embracing diverse perspectives delivers the best results. We are committed to creating an inclusive environment where people of all races, cultures, gender identities, ages, religions, orientations, education, backgrounds, abilities and perspectives can contribute and thrive.
